Name: Lucy Crowther
Job title: Head of Marketing
How long have you worked at Victoria Gate Casino?
I joined VGC as Head of Marketing in August 2018.
Please explain your current role at Victoria Gate Casino:
I head up the marketing team evaluating and developing marketing strategies, communicating the marketing plans to those involved, and building awareness and positioning of our casino. I oversee the brand strategy, event and customer experience, CRM and the loyalty scheme.
What do you enjoy most about your job?
Due to the nature of the business and our strategic objectives, we have a varied customer base all after a different experience or motive to visit, and trying to understand that and then develop the appropriate campaigns is both challenging and rewarding.
What do you enjoy about working at Victoria Gate Casino?
The people. The experience you get from visiting our casino is made by the team here that work hard to deliver exceptional service. Only being here for 6 months, I already feel like part of the furniture and that has been down to how everyone from all departments work together.
Describe yourself in 3 words:
Determined, creative, reliable
Never regret a day, good days give you happiness. Bad days give you experience.
What do you enjoy doing when you’re not working?
Amateur interior designer and house renovator in my spare time!